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Our mission is digital transformation
We exist to help organisations harness the power of technology to be ready for the future – with a digital identity for compliance, for growth and for competitive standout.
Leadership
CEO
A close friend and long-time business partner of the late Eddie Jordan, Keith is the author of FULL THROTTLE, a riveting account from the heart of motorsport. The book lifts the lid on raw insights and untold stories from Eddie’s wildest moments and distils the “Jordan Code”: twenty-five punchy principles forged through founding Jordan Grand Prix, discovering future champions like Michael Schumacher, and closing billion-pound deals often with a mischievous twist.
FULL THROTTLE also features contributions from Eddie’s friends and inner circle, including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter, Stephen Roche, Roger Taylor, Mark Webber, and Keith Wood. At its core is Eddie’s fearless philosophy: back yourself, take bold risks, and never ask permission to succeed, an approach Keith channels in his leadership at Kinsetsu.
“This acquisition aligns perfectly with our strategy of expanding our capabilities in high-growth technology sectors,” said Keith O’Loughlin, Executive Chairman of Data Direct. “Kinsetsu’s expertise in IoT and location intelligence enhances our portfolio and allows us to offer customers an even broader range of innovative solutions.”
Keith O’Loughlin is a seasoned entrepreneur, investor, and strategic advisor with a proven record of transforming and scaling companies across technology, automotive, and lifestyle sectors. As Chairman of Kinsetsu, he brings sharp commercial focus and a growth mindset, helping the team turn cutting-edge IoT and location intelligence into measurable value for customers.
Keith O’Loughlin
Founders
With a deep understanding of the potential of IoT technology, Jackie Crooks and Joanne O’Doherty embarked on a journey to create a transformative solution that would empower organisations to view and manage data in a more meaningful way.
In 2016, Kinsetsu was born. The name originating from the Japanese word for proximity, aligning with the RFID communication technology used for identification and monitoring.
Unafraid of change or challenge, they never lose sight of the people they deliver for and continue to innovate in the IoT space.
“Jackie and I are immensely proud to be working in tech and in defence – neither of which is a common trait, creating jobs in our hometown, and making a real difference in all the sectors we serve”
Joanne
O’Doherty 
Jackie 
Crooks 
 
        
        
      
    
    Working with Kinsetsu
Our approach and process is the best kind - human. We’re there to take the complexity away. We listen and engage with our clients, jargon free to ensure digital strategy success.
Multi sector experience
20 + years integrating technologies
Kinsetsu build on cross-industry experience to recommend strategic solutions that suit your business objectives. We bring enormous value through our IoT expertise.
Innovative company
Internet of Things (IoT) specialists
Created sw IP with Ktrack intelliegent platform. Our software solutions in asset and workspace management are driving data driven transformations.
People first approach
Dedicated to client satisfaction
For Kinsetsu, customer is king and design is human centred. Everything starts and ends with people.
Certifications
“A team is not a group of people that work together. A team is a group of people that trust each other. ”
Our people
Much more than technology, we are a deeply passionate and collaborative team developing innovative people focused solutions.
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              